In year-round maintenance markets, Jan-Feb performance is showing a constructive start to 2026. On a same-store, active-contract basis, ancillary penetration moved from 96.9% in Jan-Feb 2025 to 104.7% in Jan-Feb 2026.
January and February both held up
| Month | 2024 Pen. | 2025 Pen. | 2026 Pen. |
|---|---|---|---|
| January | 84.8% | 95.2% | 96.4% |
| February | 110.0% | 98.6% | 113.4% |
Company-level direction is mostly positive
In an anonymized company view, most operators improved Jan-Feb penetration versus 2025, with mixed but net-positive penetration movement. This supports a practical read: 2026 is running ahead of 2025 so far in year-round maintenance markets.
Method snapshot
To keep comparisons clean, this analysis uses:
- Active-contract properties only
- Same-store branch comparisons across 2024, 2025, and 2026
Bottom line: year-round maintenance markets are providing a constructive early indicator for 2026 ancillary performance.
See the gaps your team is missing
Capsa gives landscape company leaders full visibility into proposal activity, coverage gaps, and ancillary capture rates across every property.